Sedna switch range

For the new Sedna switch range from Schneider Electric, BEYER ROTH WEIS developed six living trends, focused on different target groups.
. Definition of six trend themes
. Creation of detailed material mood boards for the defined interior trends .
. Definition of design vocabulary, colour spectrum and materialities .
. Conception of the photo shoot
. Planning and designing the sets for the photo shoot .
. Choosing the furniture, lights and accessories
. Project management and styling on location

Client – Schneider Electric
Photographer – Constantin Meyer

Trends and pictures of the photo shoot

“BOTANICAL GARDEN”
The BOTANICAL GARDEN look defines a lively living jungle of indoor plants. Whether individually, as decoration on a shelf or window sill, or as a small “urban jungle” with a wide variety of plant species. The colour palette shimmers in mysterious blue-green with animal companions of peacocks and leopards. No classic floral prints, but botanical gardens as textiles and wallpapers.

“NORDIC PASTELS”
The “classic” Scandinavian look in this trend focuses on light pastel shades combined with strong white, neutral beige and accented with refreshing neon tones. Colours such as peach and aqua, mint and nude prevail in combination with natural, untreated wood and modern terrazzo patterns.

“CONCRETE AND INDUSTRIAL CHIC”
It looks cool, rough, masculine and sometimes unfinished. Inspired by old warehouses, unplastered walls, brick walls or raw concrete form the framework of CONCRETE AND INDUSTRIAL CHIC’S. Colours such as dark blue, dark red, khaki, grey, black and wood tones dominate in combination with brown leather, dark vintage wood and black powder-coated metal.

“CEEP CALM, PURE NATURE”
Lovingly selected individual pieces that you can enjoy for years, instead of masses of cheap furniture and decorative objects, make up this trend. One’s own home becomes a quiet, individually designed retreat that allows its inhabitants to forget the worries and hectic pace of everyday life. Neutral shades of beige, cream and grey to subtle white-on-white combinations are combined with sustainable natural materials. Heavy woollen fabrics reminiscent of kilim carpets, delicate linen, leather, rattan and furs spread a calm atmosphere and form a contrast to eccentric wall paintings and decorative overloads.

„URBAN CHIC“

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