BEYER ROTH WEIS developed the corporate design for the interior of OKAL show houses, premium class prefabricated houses. The OKAL brand can be experienced through the furnishing and equipment of the show houses. Exclusively furnished show houses, which address the wishes of the target group, convey a self-image, visualize and illustrate the attitude towards life, are an important extension of the brand appearance. The higher the number of sensory perceptions and memories experienced on different sensory channels, the closer the bond between brand and customer.
. Furnishing guide for the sample houses (color world, design language, value, materiality)
Client – OKAL and DFH Haus GmbH
© Photo: Product photos of various companies, Source: Desktop Research